American Furniture Alliance


American Furniture Alliance, AFA, began 25+ years ago as a twinkle in the eyes of Mark Markos and John Widly. Today AFA is an industry leader and world recognized furniture superpower. AFA has the style, design, and comfort families love, and they are a World Class provider of preferred trend-setting consumer products manufactured with industry disrupting ...Read More

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Juvenile Poly Cotton Sofa Sleeper - Twin 36" Hot Pink

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American Furniture Alliance

American Furniture Alliance, AFA, began 25+ years ago as a twinkle in the eyes of Mark Markos and John Widly. Today AFA is an industry leader and world recognized furniture superpower. AFA has the style, design, and comfort families love, and they are a World Class provider of preferred trend-setting consumer products manufactured with industry disrupting methods and materials.

Under the original name American Bean Bag Company, Widly and Markos grew the company from a street corner bean bag business in Southern California into a double digit multi-million dollar mattress and furniture manufacturing corporation that provides branded consumer home furnishing goods around the world. Its products are sold through mass merchandisers and e-commerce sites like ShopLadder.com in the Home Furnishings, Children's Furniture, Health Care, Pet Care and Indoor-Outdoor Lifestyle Products segments.

The Company has gone through many growth periods and has changed its corporate identity to fit its position in the marketplace. The Original American Bean Bag Co. started an easy 1-2-3 step Bean Bag Factory program that experienced a cult-like frenzy that spread across North America. It became one their most popular brands and is widespread today. Research and Development was taken to the next level on the mattress and furniture front as well. The writing was on the wall for an adjustment to their corporate name that solely represented beanbags to also include their expanded furniture and mattress product lines, and Elite Products Inc. was born.

Elite turned to global expansion as they branded more home furnishing product lines such as: Fun Factory which is the Children’s Furniture and Pet Beds segment; Modfx Furnishings is their hybrid seat and lounge line; Modern Loft is dedicated to their home and health care segment; Contemporary Convertibles is the signature line for their convertible sleep and seating furniture; Urban Living USA is their upscale indoor/outdoor hybrid home furnishing brand. AFA is headquartered in Corona, California, with affiliated facilities in Adelanto, CA; Portland, Oregon; Pontotoc, Mississippi and Hazlehurst, Georgia.

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