Chenille Kraft Company


The Chenille Kraft Company is over 80 years old, and what they have learned over the years is that if you follow some simple rules, you can succeed and have a great time in the process. Their standards are common sense basics, and the guides to their ongoing success and growth. ADAPT: Don't be afraid to try new things! Adapt when necessary. For the first 34 ...Read More

Chenille Kraft Company

The Chenille Kraft Company is over 80 years old, and what they have learned over the years is that if you follow some simple rules, you can succeed and have a great time in the process. Their standards are common sense basics, and the guides to their ongoing success and growth.

ADAPT: Don't be afraid to try new things! Adapt when necessary. For the first 34 years, their business was strictly limited to pipe cleaners. Then, in 1954, they made a decision that changed the course of the company. They began selling craft and educational products and never looked back. That decision led to a world of fun and innovation. Talk about loving what you do! RESPECT: Earn the respect of those who matter most: their customers, their employees, their suppliers and their community. This means being a good corporate citizen every day, not just when it's convenient. QUALITY: Ensure that new products fulfill their promise for a long time to come: Creative Fun for Young Minds ™. LISTEN: Listen to your customers! Be open to ideas from everyone, teachers, parents, children, customers, employees, community, company mail ... you get the idea. The more they learn from those around them, the better their products are and the more kids love them.

SAFETY: Chenille Kraft never forgets the "Play-it-Safe Pledge." A promise to their customers, employees and community to produce only products that meet or exceed all standards of the United States government. They're both proactive and comprehensive in regard to safety. It is the only way to ensure products are as they should be; "100% safe for children.

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