Clorox Company


Clorox started 100 years ago. Few companies survive a century, and fewer still have made as many significant contributions as theirs; for generations Clorox® products and clean have gone hand in hand. The public didn't know much about bleach when Clorox® liquid bleach made its debut as an institutional product in 1913. Company founders knew how to manufacture ...Read More

Clorox Company

Clorox started 100 years ago. Few companies survive a century, and fewer still have made as many significant contributions as theirs; for generations Clorox® products and clean have gone hand in hand. The public didn't know much about bleach when Clorox® liquid bleach made its debut as an institutional product in 1913. Company founders knew how to manufacture it, but not how to market it. The young venture was near collapse when William and Annie Murray came to the rescue. This canny Scots-American couple had bought shares in the start-up, originally called the Electro-Alkaline Company, and they couldn't afford to lose their investment. More importantly, the Murrays believed in the product and couldn't bear to see it fail. Today they'd call Bill a turnaround artist. He streamlined operations and arranged new financing. Annie, who ran a thriving grocery store in the company's home city of Oakland, California, had the brilliant idea to market Clorox liquid bleach to homemakers. She gave away free samples and talked up the product's benefits as a "bleacher, germicide, cleanser and disinfectant." Consumers loved Clorox and told their friends. Diligence, innovation and social networking are in the DNA of The Clorox Company, thanks in large part to the Murrays.

The Clorox Company leapt onto the Fortune 500 list of top U.S. companies in 2000, boosted by a merger with First Brands Corporation and acquisition of its signature brands Glad, STP, Scoop Away and Jonny Cat. To keep pace they adopted World Class Manufacturing (WCM), a system for plant efficiency that originated at Toyota. WCM proved to be a win-win for the environment and the economy, allowing them to buy significantly fewer replacement parts for plant equipment, reduce utility use by 25 percent and eliminate scrap in raw materials. Best of all, the people who implemented it and use it daily are the ones who understand Clorox manufacturing better than anyone: their own front-line workers. Moving ahead, they walked their talk with the development of Green Works, the first national brand of naturally derived cleaning products in the mainstream cleaning aisle. They upped the ante for sustainability when the Burt's Bees business joined the Clorox family. Like their Brita® water filtration products, Burt's Bees® natural personal care products enjoy a passionate following among environmentally aware consumers.

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