Duracell


Duracell’s story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s ...Read More

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128 GB USB 2.0 Flash Drive
128 GB USB 2.0 Flash Drive

$63.79 $101

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64GB Class 10 SDXC Card
64GB Class 10 SDXC Card

$48.97 $74

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4,000 mAh Power Bank in Red Sold Out Until 01/19/17
4,000 mAh Power Bank in Red

$46.70 $67

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4,000 mAh Power Bank in Black Sold Out Until 01/19/17
4,000 mAh Power Bank in Black

$46.70 $67

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microSD Card with Universal Adapter (Class 8; 8GB) Sold Out Until 01/19/17
microSD Card with Universal Adapter (Class 8; 8GB)

$28.55 $36

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Duracell

Duracell’s story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.

As a brand, Duracell realized that there were (and still are) many uses for batteries. And as technology advanced, the uses for batteries only increased. The company quickly became the world's leading producer of high-performance alkaline batteries. And while some people needed to power their child’s new toy, others needed to make sure their smoke detectors worked. But whether you were making your children smile or ensuring their safety at home, the visionaries of Duracell knew the battery just had to work. Establishing that reliable and consistent performance is what has kept the world’s leading battery company as the brand that was, and is, trusted everywhere.

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