Who (if you are of that era) would not remember "Just set it and forget it?" Immortal words from Ron Popeil "father of the infomercial" and founder of Ronco in 1964. His commercials for the company's products soon became pervasive and memorable, in part thanks to Popeil's personal sales pitches. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used ...Read More
Who (if you are of that era) would not remember "Just set it and forget it?" Immortal words from Ron Popeil "father of the infomercial" and founder of Ronco in 1964. His commercials for the company's products soon became pervasive and memorable, in part thanks to Popeil's personal sales pitches. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets.
Ron is a native of Chicago and has become a household name and legend in the Windy City. 40 years and 2 billion dollars later Ron has walked down Chicago's Maxwell Street reminiscing over where it all began. After a very troubled youth, being shuffled from foster home to foster home Ron remembers a turning point in his life. "Maxwell Street was a Chicago tourist attraction as well as a place to sell all sorts of goods. The first time I went there, the proverbial light bulb went on in my head. I saw all these people selling products, making sales, pocketing money, and my mind went racing. I can do what they're doing, I thought, but I think I can do it better than they can" said Popeil. And "did it" he has - the self-made millionaire is the consummate American entrepreneurial success story. Ron "Ronco" Popeil is no doubt one of America's most unique inventors, and over the past 40 years, his products have pulled in more than $2 billion in sales. Today Popeil is still going strong, but has sold the wildly popular line. Ron is still very active and resides in California where he enjoys fishing, spending time with his family and being retired!
Ronco is a company with more than forty years of experience creating innovative, cutting-edge kitchen devices like pasta makers, countertop rotisserie ovens, food dehydrators, chopping gadgets and others that reduce the amount of time spent in the kitchen so that families can share a healthy, delicious meal together. This universally recognized line is dedicated to the highest quality standards. Ronco is also the ultimate culinary resource for foodies and chefs worldwide. The Ronco team is always working to bring consumers the very latest in culinary excellence not only through its products, but also by offering tips, techniques and advice all along the way.
The key ingredient to any lasting and great brand always comes back to the consumer. They realize that food is more than something you just eat! Food prepared with the help of Ronco's craftsmanship transforms food into something much more, and food then becomes a culture, a love and a language.
In April 2014, the rights to the Ronco brand were acquired by Infusion Brands, Inc., a leading consumer product brand marketing company.