Safety 1st


Currently based in Foxboro, Massachusetts, Safety1st initially entered the juvenile market in 1984 with their now classic and internationally recognized "Baby on Board" sign. Fueled by the immediate success of the sign, Safety 1st soon claimed a market niche in child safety and became the first brand to develop a comprehensive line of "childproofing" ...Read More

Safety 1st

Currently based in Foxboro, Massachusetts, Safety1st initially entered the juvenile market in 1984 with their now classic and internationally recognized "Baby on Board" sign. Fueled by the immediate success of the sign, Safety 1st soon claimed a market niche in child safety and became the first brand to develop a comprehensive line of "childproofing" products. In 1988, building upon their strong child safety foundation, they expanded their offering to cover other juvenile categories and quickly developed a reputation for unique, feature-rich, quality products at affordable prices.

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